If you’re in need of a change, pay close attention to Robin Koval. She’s the CEO and President of the Truth Initiative, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. Before making the transition nonprofit work, Robin was a co-founder and CEO of the Kaplan Thaler Group – a billion dollar marketing agency that produced ad campaigns for clients such as Proctor and Gamble, Pfizer, and Alfac.
Robin had an unexpected turn in her career in 2013. In her late 50s, she was at the top of her game, running an agency she’d built from scratch. She’d spent her entire career in New York working in advertising. A recruiter offered her an opportunity to reinvent herself and she hasn’t looked back since.
Robin started over and tapped into key traits – guts, resilience, initiative, and tenacity. She believes that when we’re willing to take risks, we can leverage these traits to capitalize on opportunities. She changed industries, relocated to a new city, and tackled a new challenge. She encourages women to push through the fear and take a risk in starting over. If you feel like a career change is in order, this episode is for you!
Listen To The Full Interview:
What You’ll Learn From This Episode:
- Why Robin decided to leave her successful ad agency in NYC and go to Washington, DC to run a non-profit late in her career.
- How it felt to start over in a new industry and a new city and how she coped and ultimately thrived.
- The hard-won skills she brought with her to the Truth Initiative that helped her be successful.
- Her best advice for women who want to plan a successful career.
- The traits Robin loves to see in young people
Featured On The Show:
- Grit to Great by Robin Koval and Linda Kaplan Thaler
- Truth Initiative
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